Lyall Mercer has conducted small and large group workshops to companies and organisations across Australia, the USA and Canada, specifically in dealing with the media, avoiding reputation damage and being crisis prepared.

These workshops assist your staff, leaders, volunteers and others in your organisation to understand the risks and opportunities that the new media age brings – including the 24-hour news cycle combined with digital and social media.

Topics covered include:

“The age of outrage” – You can’t hide anymore!

Thinking like the media thinks

How companies make it worse for themselves

Social media: risks and how to prevent a crisis

Steps to prevent a crisis – minimising risk

One dumb comment away from disaster – how not to cross that line

Hot button issues

Managing issues and bad publicity – turning negatives into positives

Preparing for a publicity crisis – creating a communications plan that works

Communicating through a crisis

Workshops can also include practical media training for spokespeople, which will include other presenters highly experienced in broadcast media.

This includes:

The media essentials

The techniques needed to be a confident and compelling media spokesperson

How to handle difficult questions

Body language, what to say and how to dress for an interview

One-on-One media coaching and mock interview scenarios.

Role playing with full video and audio equipment in operation

Feedback

For workshop information please email Mercer PR here (link to info@mercerpr.com)